Precious Osuji
NYC-based celebrity and editorial makeup artist known for refined glam and culturally fluent beauty storytelling.
Results
• Campaign collaborations with beauty brands
• Editorial and on-set artistry
• Strategic brand partnerships
Range Beauty — Brand Positioning & Sephora Launch Strategy
Supported brand positioning and campaign strategy for an inclusive clean beauty brand focused on acne-prone and sensitive skin, helping prepare the brand for its Sephora launch.
Results
• Strategic 360° launch planning ahead of Sephora debut
• Strengthened campaign storytelling and brand marketing direction
• Improved cohesion across brand, campaign, and digital channels
Carolina Banegas
Miami-based celebrity makeup artist specializing in elevated soft glam, red carpet artistry, and brand collaborations.
Results
• Campaign collaborations with beauty brands
• Red carpet and celebrity artistry
• Branded beauty content creation
Buena Health — Full Launch Strategy: Hybrid Regenerative Health Studio
Developed and executed the full launch strategy for Buena Health, a medical-first regenerative health studio combining telehealth and in-person treatments.
Results
• Full brand and website launch
• Conversion-driven consultation funnel
• Influencer and community activation
• Launch campaign shoot produced ahead of opening
LOOPS Beauty — Omnichannel Brand Growth & Product Launch Strategy
Led brand marketing and launch strategy during a high-growth phase, supporting expansion across DTC, TikTok Shop, Amazon, and national retail partners.
Results
• Multi-SKU product launches executed across channels
• Retail expansion support including Target, Ulta, and Amazon
• Accelerated social commerce growth