Hello Updo's first major product launch since founding in 2020 — brought to life through end-to-end campaign concepting, creative production, and retail expansion into Nordstrom.

Results

• First major product launch executed since brand founding

• Campaign concepting, copy, and creative production brought to market

• Influencer partnerships activated to drive launch visibility

Supported brand positioning and campaign strategy for an inclusive clean beauty brand focused on acne-prone and sensitive skin, helping prepare the brand for its Sephora launch.

Results

• Strategic 360° launch planning ahead of Sephora debut

• Strengthened campaign storytelling and brand marketing direction

• Improved cohesion across brand, campaign, and digital channels

Miami-based celebrity makeup artist specializing in elevated soft glam, red carpet artistry, and brand collaborations.

Results

• Campaign collaborations with beauty brands

• Red carpet and celebrity artistry

• Branded beauty content creation

Led brand marketing and launch strategy during a high-growth phase, supporting expansion across DTC, TikTok Shop, Amazon, and national retail partners.

Results

• Multi-SKU product launches executed across channels

• Retail expansion support including Target, Ulta, and Amazon

• Accelerated social commerce growth