Range Beauty — Brand Positioning & Sephora Launch Strategy

OVERVIEW

Range Beauty is an inclusive clean beauty brand designed specifically for acne-prone and sensitive skin. As the brand prepared for its Sephora launch, the focus was on refining positioning and ensuring the brand narrative translated clearly across marketing, campaign messaging, and digital touchpoints.

The project centered on strengthening the brand’s storytelling while aligning marketing strategy to support a major retail milestone.

SCOPE

• Brand positioning support

• Campaign strategy and storytelling

• Launch planning ahead of Sephora.com debut

• Brand marketing alignment across channels

SOLUTION

The approach focused on clarifying the brand’s positioning within the clean beauty space while emphasizing its commitment to serving acne-prone and sensitive skin

Campaign storytelling frameworks were developed to help communicate the brand’s unique value more consistently across marketing initiatives. Strategic guidance also supported the planning phase leading up to the Sephora launch, ensuring messaging, campaign direction, and brand expression remained cohesive across digital channels.

OUTCOME

The refined positioning and strategic marketing direction helped strengthen the brand’s narrative during a key growth phase. With clearer campaign storytelling and aligned marketing efforts, the brand was able to approach the Sephora launch with stronger cohesion across platforms.

RESULTS

• Supported strategic planning for Sephora launch

• Strengthened campaign storytelling and marketing narrative

• Improved brand cohesion across marketing and digital channels

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