Hello Updo - Brand Growth, Launch Strategy & Creative Production

OVERVIEW

Hello Updo came to us ahead of their first major product launch since founding in 2020 — needing a full-service marketing partner to bring it to life. From campaign concepting to creative production, the focus was building a strategic and executional foundation that could carry the brand into its next chapter with confidence.

SCOPE

• Product launch planning & procedure

• Campaign concepting & copywriting

• Creative production & photoshoot support

• Content strategy & development

• Influencer marketing support

SOLUTION

We partnered with Hello Updo to lead their landmark Summer-Proof Your Hair campaign from the ground up — handling everything from concept development and copy to photoshoot production and content execution.

A comprehensive launch framework was built to bring structure and momentum to the brand's first major launch, developing timelines and internal processes while ensuring creative consistency across every channel. Content was built to perform across DTC, social, and retail environments, with influencer partnerships identified and activated to drive awareness and engagement at key launch moments. Strategic alignment across all workstreams paved the way for a successful entry into the Nordstrom retail environment.

OUTCOME

Hello Updo brought a polished, retail-ready brand presence to their — anchored by a standout campaign, strong creative assets, a clear launch process, and an engaged influencer community.

The work established a repeatable framework for future launches, positioning the brand for sustained growth across retail and social commerce.

RESULTS

• First major product launch executed since brand founding in 2020

• Summer-Proof Your Hair campaign concepted, written, and brought to market

• Creative production and photoshoots delivered on-brand and on-schedule

• Influencer partnerships activated to support launch visibility and awareness

Interested in similar support?